
Hailing from the breathtakingly romantic hill town of Assisi, Italy, Italian designer, Vivetta Ponti’s creations encapsulate the beauty and whimsy of her hometown with a contemporary twist. Prior to her career in the fashion industry, Vivetta studied fine arts in Florence, inspired by the antiquities and classical art that she was surrounded by growing up, and sees fashion design as the ultimate form of artistic expression. In 2009, after years spent honing her craft at luxury brands, Vivetta Ponti set off on her own and Vivetta was born.

The luxury womenswear brand offers playful ready-to-wear styles and charming jewelry influenced both by the natural world and various artistic periods and disciplines. It is the thoughtful union of these various, distinct inspirations that is perhaps what makes Vivetta so unique. While the brand’s designs stay true to tradition in the sense that they honor quality Italian craftsmanship, Ponti does not shy away from experimenting with unconventional silhouettes and patterns.
The Vivetta universe is romantic and unabashedly nostalgic, untethered to the constraints of fleeting, “pop” trends. Vivetta feels genuine and offers pieces that embrace the designer’s most authentic artistic vision, and if nothing else it is that authenticity that makes this up-and-coming luxury Italian label worth noticing.



